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Hi, there!

I’m Cherry—a senior designer with a passion for crafting brand identities and visual strategies that drive engagement. Below, you'll find a selection of my work, including UX case studies, branding projects, website optimizations, and marketing campaigns.

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TutorLink

App design

TutorLink is a mobile app that connects parents with qualified tutors. The platform allows tutors to highlight their expertise, availability, and teaching styles while making it easier for parents to find the right support for their child.

Knox Financial

Website UI redesign

Knox Financial is a service designed to make building wealth through investment properties easier and more profitable. I contributed to the pitch by redesigning their website UI to strengthen branding and improve the user experience.

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Genie by DOSS

Product visual identity development

Genie is an exciting new product line from DOSS Audio. I helped craft the visual identity and creative positioning to ensure the product appeals to consumers seeking a petite, stylish design without compromising on high-quality sound.

TGI Fridays

Marketing campaign

TGI Fridays is a casual dining restaurant chain specializing in American cuisine. As part of the company’s expansion, I was tasked with developing the creative strategy and designing marketing materials for a successful New Restaurant Opening campaign.

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Snapshot of my other projects

© 2024 by Cherry He Design.  All rights reserved. 

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